PARKING GARAGE APP
Georgetown University School Project
UX Design / UX Research / User Testing
Group Members: Xiyue Hu, Kailey White, Rohan Narayanan)
Duration: Two Weeks
HoyaPark is an application and service to improve the parking experience and convenience for faculty and staff at the Georgetown School of Continuing Studies. HoyaPark will pilot at the parking garage located at 909 7th St NW, Washington, DC 20055. This app will be created and implemented in partnership with Georgetown University, but still available for public usage.
HoyaPark will provide the ability to reserve a parking spot in advance, save payment methods and parking spot preferences, view a live map of the parking garage for same day parking, create a digital QR code ticket when parking for ease of exit and entry, and generate digital discounted parking validation to Georgetown faculty and staff.
TASK MODEL
From the result of our user research survey there are conclusions made. This model provides insight into how the existing system functions and any pain points that might arise. The critical data from building a task model will work hand-in-hand with the app’s user persona models as well.
USER PERSONA
The persona representing the user base of Georgetown Affiliates is Sam, an old millennial who is both a commuter into Washington, DC and an adjunct Georgetown University professor. His needs, motivations, and demographics seem like a fitting place to start for an interested and engaged user base. His barriers are good initial roadblocks and challenges for the HoyaPark app to address.
The other persona is Polly, a young millennial traveler who is not affiliated with Georgetown University. She will represent the key user role of a non Georgetown affiliated user, an average individual in DC looking to park. It will be important to examine her needs, beliefs, motivations, and barriers to take action, and juxtapose them with the other critical user base.
DESIGN
Through ideation and sketching, and with the usage data collected, the UX team has built out an initial prototype of HoyaPark. The wireframes map out the initial key app pages and functions, including login (to get the Georgetown discount), create a digital ticket QR code, and payment. This is a first look at HoyaPark, and using additional audience feedback, future versions will improve upon any UX design flaws or errors encountered by test users.
